Reflect · Michal Farkash
A person typing on a laptop that shows the Reflect emotional check-in screen
Reflect

A Safe Place to Share Well-Being at Work

Client:
Reflect  |  London, UK
Industry & Platform:
HRTech  |  B2B SaaS Web
My Role:
UX/UI Design
Year:
2025

Overview

Transforming emotional check-ins into meaningful insights

Reflect is a workplace well-being platform. Its mission is to create a secure and engaging environment that turns monthly check-ins into an intuitive habit. This allows employees to express how they feel while surfacing the insights required to foster a supportive work culture.

My role was to reimagine the core product vision. I designed a visual-first platform that combines low-friction emotional mapping with rigorous user privacy. This empowers employees to share honestly and gives organizations the data needed to take action.

The Problem

The barrier to consistent emotional check-ins

Employees need a safe, low-effort space to share how they feel at work, but the platform's heavy, unintuitive process creates a high cognitive load that reduces consistent engagement.

Challenges in the current experience

Heavy, unintuitive process discouraging participation

Employees need a safe, low-effort space to share how they feel at work, but the platform's heavy, unintuitive process creates a high cognitive load that reduces consistent engagement.

  • High Cognitive Load

    Heavy explanations and complex steps make the reflection mentally demanding.

  • Vague Guidance

    Broad questions paired with dense text leave users unsure how to respond.

  • Confusing Visuals

    Geometric shapes and sliding scales fail to intuitively represent human emotions.

  • Timing Friction

    An excessive time commitment for a weekly reflection heavily discourages consistent use.

User Research & Insights

The psychological barriers to honest reflection

Exploring how employees manage workplace stress and communication revealed three core realities:

Psychological Safety

Employees worry that honest feedback might negatively impact their professional standing or affect relationships with managers and peers.

Variable Trust Levels

Comfort sharing depends on interpersonal dynamics. Without guaranteed confidentiality, employees default to managing stress alone to protect their privacy.

The Exhaustion Barrier

Employees are already overwhelmed by tasks in their core workload. They simply lack the mental bandwidth to stop and process their emotions during the workday.

Competitive Analysis

Breaking the cycle of survey fatigue

Unmind, Culture Amp and 15five

Key Observations

Text-Heavy Reflection

Competitors rely entirely on dense survey matrices and mandatory text fields, creating a high cognitive load.

Effortful Experiences

Traditional check-ins can feel mentally demanding and disengaging for users during busy workdays.

Opportunities

Visual & Emotive Inputs

Competitors rely entirely on dense survey matrices and mandatory text fields, creating a high cognitive load.

Intuitive Habit-Building

Create a fluid flow that motivates consistent check-ins without feeling like a chore.

The Design Approach

From heavy process to intuitive habit

To transform emotional check-ins from a draining administrative chore into a low-pressure habit, I grounded the design strategy in three core principles:

  • Overcome the Exhaustion Barrier

    Reduce overall time friction by shifting to a highly manageable cadence. Replace rigid survey formats with a fluid, lightweight flow to significantly lower the energy required to participate.

  • Reduce Cognitive Load

    Replace dense survey questions with visual-first inputs. Minimize mandatory reading and keep text requirements flexible to reduce user fatigue.

  • Ensure Psychological Safety

    Build a secure space by giving users absolute control over their visibility. Empower employees to manage their privacy to guarantee a safe environment for honest reflection.

The Solution

Designing a low-pressure flow for honest reflection

The existing platform is currently under active development, so original screens cannot be shared. The following proposed solutions are driven entirely by user research and identified market gaps.

Overcome the Exhaustion Barrier

Designing a frictionless and low-pressure entry so users can begin their reflection without hesitation.

Homepage, starting the reflection journey. Reflect homepage: a welcoming 'Hey Dan' screen with a single Let's Start button. Callouts: a single action bypasses navigation fatigue; empathetic framing lowers cognitive friction
Reflection Journey, a monthly reflection flow. Reflection journey: a winding monthly path of check-ins. Callouts: visualizing a manageable 4-week cycle; fluid format lowers participation energy

Reduce Cognitive Load

Replacing dense survey matrices with visual inputs to reduce cognitive friction and make reflection less intimidating.

Reflection Check-In, selecting the emotional states. Check-in screen with sixteen visual emotion cards. Callouts: constrained selection prevents choice overload; visual anchors replace heavy reading; immediate visual feedback confirms interaction

Ensure Psychological Safety

Providing explicit privacy controls and empathetic prompts to ensure a low-pressure environment for honest reflection.

Reflection Form, adding context to selected emotions. Reflection form with an empathetic question and an anonymity toggle for each selected emotion. Callouts: invitational phrasing maintains a low-pressure environment; empathetic question framing validates emotions; user-controlled anonymity builds trust

The Value

Close the Loop: From Input to Insights

To build trust, employees must see the value of their participation. The dashboard provides immediate visibility into their emotional trends and offers actionable support tools tailored to their needs through AI-driven recommendations.

Personal Dashboard, connecting emotions to actionable support. Personal dashboard with a monthly snapshot, emotional flow chart, tools and support. Callouts: micro-celebration fosters positive reinforcement; visible completion state delivers cognitive closure; smart recommendations tailor support tools; emotional visibility turns feelings into readable patterns

Measuring Success

Validating a low-friction, high-value experience

Designing the 'Reflect' experience demonstrated that minimizing cognitive friction and delivering immediate value are the keys to overcoming survey fatigue. To measure the real-world impact of this holistic strategy, these steps focus on four core areas:

  • Task Completion

    Monitoring drop-off rates to ensure visual inputs successfully minimize cognitive load.

  • Habit Formation

    Measuring return rates to confirm clear timeframes establish a manageable routine.

  • Trust Signals

    Tracking anonymous toggle usage to validate the need for psychological safety.

  • Value Realization

    Measuring engagement with support tools to validate the delivery of immediate value.