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Care Beyond Borders
B2C | Web Platform
Find Healthcare Abroad
Client: Find Healthcare Abroad | London, UK
Industry: Digital Health / Medical Travel
My Role: UX/UI Design
Year: 2025
Overview
Find Healthcare Abroad is a startup addressing the challenge of patients in the UK facing long public healthcare waits and high private care costs, which leads them to seek alternatives abroad. Their goal is to build a trusted marketplace for safe, high-quality, and affordable medical procedures. The goal was to shape the early product vision by designing a platform that makes medical travel simple, transparent, and easy to navigate, while empowering patients to make confident, informed decisions.
The Problem
How can we help patients confidently find healthcare providers abroad with clear, trustworthy information and a seamless inquiry process?
Who are the Top Competitors:
By identifying gaps in the current market, we defined six key opportunities to differentiate Find Healthcare Abroad and provide the value that competitors overlook.
Design Find Healthcare Abroad Platform
Building on the ideation phase, I explored design solutions for the Find Healthcare Abroad platform, presenting two versions: the initial design, highlighting what didn’t work, and the refined version, showing the improvements made.
Final Design Iteration and Validation
To show how the final direction was reached, the following screens walk through key iterations, usability feedback, and improvements made along the way.
Final Design & Flow
Conclusion
This project explored how patients could navigate complex decisions when seeking care abroad, where trust and credibility are critical. I refined the sequence of steps and content, deciding whether clinic or doctor information should appear first, which credentials to highlight, and how to display reviews and languages, so users could quickly assess credibility, reduce uncertainty, and make confident decisions abroad.
This process taught me how small, intentional design choices can significantly improve user confidence and trust, and reinforced the importance of questioning assumptions and designing with empathy, lessons I will carry into future user-centered projects.